Author: Isabelle Leichtman
It’s an event people of all ages around the world wait for every 4 years, the summer Olympic Games. This year the games began in London, England on Friday, July 27 with coverage by NBC in the United States. According to the Wall Street Journal, Comcast Corp.’s NBC Universal recorded that some 35.8 million viewers tuned into the first three nights of the Olympics. As NBC states, this past weekend had the most viewers of any opening weekend for the summer Olympics with 5 million more viewers than 2008’s games in Beijing, China. In addition, 11.4 million videos were watched on NBCOlympics.com this past Sunday (with this year being the first time NBC is streaming the games live on their website).