AdvantEdge Workspaces Blog

At AdvantEdge, we know how important it is for companies to maximize their efficiency, and one of the best ways to achieve this is by encouraging staff and employees to take the necessary steps to maintain a healthy and active lifestyle in and out of the office. Throughout the year we will bring you experiences and tips about working in a healthy office that can help create a workplace that nurtures both individual achievement and company success.

Here are 7 general guidelines to keep your productivity trending up while avoid employee burnout:

Author: Gabrielle Jones

What is the most used item in our office space? The desk chair. Your desk chair is just a chair when you’re not sitting there, but once you take a seat, it becomes your home for the next 8 hours. With 86 percent of office workers reporting discomfort from their furniture and equipment, it is obvious that desk chairs matter when it comes to optimizing your office space. But with so many choices, how do you know which one is right for you?  Here are some of the best solutions for making your desk chair more like a welcoming!

Author: Isabelle Leichtman 

According to the social analytics firm, Simply Measured, 40% of tops brands have started to use the Instagram as one of their top marketing strategies. In August 2012 the image-based social media site beat social media site Twitter in having the most daily mobile users, showing its rapidly growing popularity.  While it began as a fun way to share photos with friends and “followers,” it has quickly become a great advertising tool and a way for companies to show a different side of their business. Here are a few ways you can incorporate Instagram into your digital marketing strategy:

Author: Gabrielle Jones

Content is king; and content marketing reigns supreme in the contemporary office. You’ve likely at least toyed with the idea of starting a company blog, but taking the serious step of embarking on a full-fledged content marketing campaign is a time consuming commitment that can have great rewards. With 2013 now here, it’s a great time to make content marketing a priority in your office. Here are a few dos and don’ts to help you get started.

Author: Isabelle Leichtman

Holiday gift-giving in the workplace is a fun way to spread some holiday cheer throughout the office and show your appreciation for co-workers and clients (especially in shared office space)!  On the other hand, it can easily turn into a stressful conflict of what to buy, how much to spend, who to buy for, what are the “rules,” etc.  Here are some tips on gift-giving in the office to make sure the gesture is appropriate and fun without being a taxing chore.

Author: Isabelle Leichtman

One basic marketing strategy that is often overlooked is the business card. This small, yet important item can be one of the most influential tools in attracting business.  While we have discussed the importance of your company’s logo and social media pages to attract customers, business cards are a marketing strategy on a personal level.  If you are one to travel or attend conferences and events, business cards are a way to get the people you have met to remember and reach out to you and your product.

Author: Gabrielle Jones

Whether you take a Coke or Pepsi approach, your logo is the visual representation of your business and its values. It is imperative that it makes the right statement and evolves with your company. With large companies like Wendy’s recently taking the time to reexamine their logos, it’s probably time you did the same. To change or not to change …. regardless of what you ultimately determine is the answer, here are some things to consider when reevaluating or creating a logo:

 

Inlight of National Pinterest Day on August 6^th, AdvantEdge is compiling this list of tips for how to optimize your Pinterest account.  In the beginning of 2012, Pinterest was the hottest new social networking site on the market and its popularity has only continued to grow.  Many businesses have joined the “pinning craze” and now use it as legitimate social media marketing tool to drive traffic to their websites.  The following are five tips that will grow your Pinterest following and lead to a more robust presence:

 Author: Gabrielle Jones

Whether you’re traveling for business or pleasure, buying airline tickets can be stressful! We’ve scoured some of the best travel sites and columns to compile these airfare tips in order to help make your time away from the office as stress-free as possible:

Author: Isabelle Leichtman

Welcome to part two of our “How to Make your Website a Success” series! A recent study from the Missouri Institute of Science and Technology found that when viewing a website, it takes two-tenths of a second to form a first impression and about 2.6 seconds for someone to hone in on the area that has the most impact on their first impressions. The following results show which areas people dedicated the most time to viewing: